The Best Internet Marketing Training Program Online

Are you wondering what the best internet marketing training program online is? Well I have to say, being an internet marketing consultant, I’ve came across a wide variety of programs out there. I’ve being practicing online marketing since 2004, so I’ve seen the old school gurus, and the new school heroes of today’s current time. And I can honestly say, the program quality is VASTLY different.The old school internet marketing training programs aren’t as software and technologically driven as today’s programs are. Back in the day, you would learn hard hitting strategies that really improved your website sales immediately. I want to share a personal story about a free internet marketing program I came across while I was in college – and it changed my life completely.So I was in college trying my best to make money in between classes, and I was doing the direct linking method of marketing. Back then you had traditional pay per click advertising search engines such as Overture, MSN Adcenter, and Google AdWords. Those were the top 3 – before Yahoo and MSN (currently Bing) merged. So I was in college linking directly to my ugly sales letter page, and getting no results. Well actually, the only results I was getting was bad results.I read every single article you could think of, and I came across a guy named Terry Dean. I read his article, was intrigued, and saw a link for a free book he had. The book was called something like, “10 Quick And Easy Ways To Boost Your Website Sales In A Week” (or something like that). I read it, and it changed my entire marketing completely.1 week after implementing his ideas and applying changes to my website, I got my first 2 sales ever. I fell out of my chair. I couldn’t believe it. I said this “internet thing” is real and I wanted more. Now fast forward to this day of age and the internet marketing training that I see is ridiculous. Everybody has a new secret or a new technique. Everybody’s trying to get rich overnight WITHOUT a website.There are a lot of internet marketing training programs these days that teach people to get started with affiliate marketing and just “share” their link on Facebook, forums, and search engines. This doesn’t work, and the old school marketers look at these promotional tactics and authors as if they are scammers. Why do I use the word “scammer”? Well it’s simple.Everywhere you go, everyone has a “new” way of doing something. Everything has to be faster, better, and more supreme than the proven way of making money. This is why so many people fail, because they think they can just put up a website, put their link into an autoblaster, and get rich overnight. It doesn’t work like that. Even worst is when people join an affiliate network, sign up to promote a particular product, and then just blast their affiliate link all over the place.And yes, there are high priced internet marketing training programs that advise this kind of marketing. It’s frightening isn’t it? It makes new age marketers like myself look bad and frowned upon, because my methods work, and it doesn’t take a genius to implement them and see results. Whenever you come across an internet marketing training program, you have to keep an eye out for a few things.You should look to see if the person has something free to offer you – to sample. This way you can “test drive” their expertise, and take a peek to see what they have to say. Then you should be able to take what you’ve learned from their free sample, and be able to apply it to your business. This is crucial, because just because you pay for an internet marketing program, doesn’t mean you’re going to learn the important stuff.There’s a well-known marketer online (who’s name I won’t disclose) who had an online business program. He had tons of testimonials from people who used his strategies and were making thousands of dollars per month. Some of them were making thousands of dollars per day. Actually… some of them were making over $10,000 per day – and they attributed their success to this guy’s course.So I bought the course for $39 (out of intrigue), and what did I find? I found a glorified sales pitch to purchase his $995 “advanced course” about making money on the internet. The material in the course that I bought only talked about why most people aren’t making money online, and how people promote products that they want to promote – INSTEAD of selling what people are looking for.Who doesn’t know that? What business owner would sell something that nobody desires? This is simple market research. So I bought the $39 course and was highly disappointed, and quite mad because of the testimonials that I saw that were associated with this course. So these are some of the games and gimmicks some of the new age “gurus” like to play in order to boost their bank account, and take advantage of people.So this was certainly not the best internet marketing training program I’ve seen. The old age internet marketer’s actually delivered when it came to value, and that is why they are legendary and are in the “hall of fame” of marketing. Nowadays you can go to YouTube and find over 100 gurus who have an internet marketing “success system” that is unique from everybody else’s. If you take a look at the ads, they all sound the same. And when you buy the products, most of them is just rehashed information.There are a lot internet marketing training programs on the internet, and you can’t trust just anybody. If you’re going to follow someone, make sure they have a real website – and not just an ugly affiliate link. Make sure they have an email newsletter that you can subscribe to and learn from. Make sure they have training articles and free materials that you can learn from. Make sure you can reach them by email and via social media. And make sure they are current and on top of the latest trends in the internet marketing industry.Be careful who you buy from, because you might end up disappointed like I was.

Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?

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